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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
America’s #1 Baked Blush* is iconic for a reason. Slow baked on Italian terracotta tile, Milani Baked Blush offers a subtle mélange of hues in a single shade. Thanks to the unique baking process, each blush begins as a cream dough mixture infused with multidimensional shimmers and colors that swirl together and dry down into a silky-smooth powder that provides a natural, lit-from-within glow. Your easiest blush ever, the formula is so lightweight, buildable, and blendable, that application is fail-proof. Infused with antioxidant grape leaf extract & Vitamin E-rich olive fruit oil, this product is Italian craftsmanship at its best. Now with up to 12 hours of wear, this skin-loving blush will last all day**.
*Based on Neilsen $ sales for 52W ending 5/17/25
**Observed in clinical study

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Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.
Buy any 2 items | Get 10% off |
Buy any 3 items | Get 15% off |
Buy 4 or more items | Get 20% Off |